The business
Arush Academy runs hybrid coaching for students in grades 6 to 12 on the CBSE, ICSE and IGCSE boards, alongside JEE Main and Advanced, NEET UG, Economics, English speaking and accountancy programmes.
What the website had to do
With that many programmes, the risk was a menu nobody could use. Each audience, from a Class 7 parent to a NEET aspirant, had to find its programme in one click.
What we built
Programmes in the main menu
School programme (grades 6 to 10), JEE Advanced and Main, NEET UG and Economics each have their own entry, so nobody digs through a generic “Courses” page.
An ambitious first line
“Target 100% marks, 6th to 12th class. Succeed.” is followed by how the hybrid model works: live online classes, recorded lessons and quick doubt resolution.
A consultation button
“Get Consultation” is the main action in the header, because parents want to speak to someone before enrolling.
The look
A bright pink-to-violet gradient that stands apart from the blue most institutes use.
See it live
The site is live at arushacademy.com. Open it on your phone: that is where most of Arush Academy’s visitors see it first.
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