Centre 4 Knowledge

The business

Centre 4 Knowledge teaches commerce: Accounts, Economics, Maths and Business Studies for school students, plus CA and CUET preparation. Most new students come from families in Gurgaon who are comparing two or three institutes before they enrol.

What the website had to do

The institute needed a site that says what it teaches in the first few seconds, and that turns up when a parent searches for an accounts tutor or commerce classes nearby. Before that, it depended on word of mouth.

What we built

A headline that names the subjects

“Best Commerce Coaching in Gurgaon” sits next to the list of subjects it covers, so a parent knows within a line whether this is the right kind of institute.

Courses, CUET and News in the menu

Course pages explain each programme, a separate CUET page covers the entrance exam, and the News section carries results and batch announcements.

Two buttons, not ten

“Join Now” and “View Course” are the only actions in the hero, with WhatsApp in the corner for quick questions.

Local SEO alongside the build

Pages and the Google Business Profile were written around the terms parents use, such as accounts home tuition, commerce classes and commerce coaching institute in Gurgaon.

The look

Dark photography with a bright orange accent that carries through the buttons.

Where it ranks on Google

5 of the 5 keywords we track for Centre 4 Knowledge are on Google’s first page, 5 of them in first place. Positions are from our latest ranking report, checked on google.co.in without personalisation; they move week to week.

See it live

The site is live at centre4knowledge.com. Open it on your phone: that is where most of Centre 4 Knowledge’s visitors see it first.