By Rahul Sharma, founder of Seospidy. 1 November 2026.
The build
Quotes for an online store in Gurgaon range from a few thousand rupees for a template set up by a freelancer to several lakhs for a custom build by a large agency. Ours is ₹34,999 for a custom-designed store with unlimited products, a payment gateway, stock and orders, live in four to six weeks.
What moves the price is not the number of products but the number of rules: variants, trade pricing, made-to-order items, delivery zones, GST handling, integrations with your billing or shipping software. Ask any agency what's included before you compare figures.
The running costs
These are the costs that turn up after launch:
| Cost | WooCommerce | Shopify |
|---|---|---|
| Platform fee | None | Shopify's monthly plan |
| Hosting | Your hosting plan | Included |
| Domain | Yearly renewal | Yearly renewal |
| Payment gateway | Per-transaction fee to Razorpay, PayU or CCAvenue | Same, plus Shopify's own fee unless you use its payments |
| Paid apps or plugins | Only what you need | Often several monthly apps |
| Shipping | Per order, through your courier or aggregator | Same |
Payment gateways in India typically charge a small percentage of each transaction, varying by method: UPI, cards and wallets are priced differently. Check the current rate on the gateway's own pricing page before you choose; they change.
Costs people forget
- Product photography. A store sells through its photos. Phone photos on a plain background, shot well, are fine to start; a studio shoot costs more and is worth it for fashion and furnishing.
- Content. Product descriptions, size guides, care instructions. Someone has to write them.
- Policies. Returns, refunds, shipping and privacy pages, which the Consumer Protection (E-Commerce) Rules, 2020 require. Your CA or lawyer should review them.
- Marketing. A new store has no visitors. Budget for ads, social media or SEO from the first month.
- Maintenance. Updates, backups and small fixes, monthly or yearly.
Do you need a store at all?
Not always. If you sell a few high-value items or take custom orders, a catalogue site with an "order on WhatsApp" button may be enough, on our ₹12,999 plan. Aradhya Furnishing in Gurgaon, for example, sells curtains and sofas that need a home visit and measurement first, so the site leads to a consultation rather than a cart.
A store makes sense when people buy without needing to talk to you first, at any hour, and you want them to come back.
Our advice
Get two or three written quotes that list the pages, features, platform, running costs and who owns the domain and logins. Then compare like with like. If you'd like ours, send us your catalogue and we'll reply with a fixed price.
Aradhya Furnishing
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Vatika Real Estate